With all this economic biz in the air, I got to thinking about the car industry. They are hurting obviously, because no one wants a car right now.
Then I thought about ford's logo. The one we are all used to (the script handwriting) - blows. Its old fashioned and its always blue. When logos have color its tricky - BMW pulls it off cause their logo is awesome - it looks like an old propeller (because they used to make planes), Ferrari and Lamborghini have color too, but it doesn't matter because they are awesome - a bull and a horse is awesome. Especially when they are on your $200,000 ride. Ford's blue is just blue and pointless, I dont get why they dont try to get a better logo than that one - when I discovered - Oh they do have a new logo. hmmmm, lets see...
No, no, it blows too.I mean, its better, but for someone who is built ford tough, that looks like ford cooking company or something.
Here is what the designer, Marco Savic explained...
"The logo is a unique shape that flows in and out of itself, signifying motion, grids, and roadways. The wormdark is a modified version of Max 3, with strong automotive influence in the design, contrasting the smooth lines curves with sharp angles. Meta is used as the corporate typeface due to its strong versatility and international language support."
I like the Meta typeface, not so wild about the Max 3. The cuved line in the middle making the f is just kinda too soft for me. The logo reminds me of the spanish television channel Univision's logo.
Im starting to like the old one more now....
Side note:
I would like the chevy logo alright if they would just not make it that brass color all the time.
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